“Buyers want advisors who have lived the franchise life – the payroll stress, the territory fights, the scaling challenges, the hiring wins, the exits. Anyone can read an FDD, but not everyone can tell you what breaks after you hire your first manager, or how to scale from two territories to 10 without blowing up your margins. That is what franchise consultants bring to the table.”

Originally Written by Jessica Petrucelli (FDM January 2026) – revised by Erika Ortega