As a Certified Franchise Consultant, I find my job both fun and challenging. While the work can involve numbers and metrics, nothing compares to the relationships I build along the way. In the end, it’s those connections – made and strengthened over time – that truly put the icing on the cake. Building strong and lasting relationships on the foundation of trust and integrity is paramount when providing clients with guidance on selecting the right franchise for them.

Originally Written by Don Clayton (FDM February 2026) – revised by Erika Ortega